{"id":2474,"date":"2021-10-13T14:41:04","date_gmt":"2021-10-13T07:41:04","guid":{"rendered":"https:\/\/topmax.edu.vn\/?p=2474"},"modified":"2021-10-15T15:14:03","modified_gmt":"2021-10-15T08:14:03","slug":"6-tieu-chi-chon-san-pham-ban-hang-shopee","status":"publish","type":"post","link":"https:\/\/topmax.edu.vn\/6-tieu-chi-chon-san-pham-ban-hang-shopee\/","title":{"rendered":"6 Ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m khi b\u00e1n h\u00e0ng tr\u00ean shopee"},"content":{"rendered":"\t\t
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B\u1ea1n c\u00f3 v\u1ed1n, c\u00f3 th\u1eddi gian nh\u01b0ng v\u1eabn ch\u01b0a bi\u1ebft ch\u1ecdn s\u1ea3n ph\u1ea9m b\u00e1n h\u00e0ng shopee \u0111\u1ec3 thu l\u00e3i cao tr\u00ean?\u00a06 ti\u00eau ch\u00ed n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m cho m\u00ecnh.<\/p>\n
S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn.\u00a0<\/span>Dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng l\u1edbn \u1edf \u0111\u00e2y c\u00f3 ngh\u0129a l\u00e0 g\u00ec?\u00a0<\/span>C\u00e1c b\u1ea1n th\u1ef1c hi\u1ec7n \u0111o l\u01b0\u1eddng nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kho\u00e1 tr\u00ean Shopee theo \u0111\u01b0\u1eddng d\u1eabn:\u00a0<\/span>Qu\u1ea3ng c\u00e1o Shopee -> Th\u00eam s\u1ea3n ph\u1ea9m m\u1edbi (ch\u1ecdn s\u1ea3n ph\u1ea9m b\u1ea5t k\u1ef3) > Th\u00eam t\u1eeb kho\u00e1 > nh\u1eadp t\u1eeb kh\u00f3a s\u1ea3n ph\u1ea9m b\u1ea1n mu\u1ed1n b\u00e1n.\u00a0<\/span>V\u1eady th\u00ec s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u1ee7a 1 t\u1eeb kho\u00e1 l\u00e0 bao nhi\u00eau th\u00ec \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ee7 l\u1edbn?\u00a0<\/span><\/p>\n Tu\u1ef3 t\u1eebng ng\u00e0nh h\u00e0ng m\u00e0 dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.\u00a0<\/span>V\u00ed d\u1ee5 ng\u00e0nh th\u1eddi trang, c\u00e1c t\u1eeb kho\u00e1 ph\u1ed5 bi\u1ebfn nh\u01b0 \u00e1o ph\u00f4ng, ch\u00e2n v\u00e1y,…. bi\u00ean \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng r\u01a1i v\u00e0o 20.000 – 30.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm\/th\u00e1ng.\u00a0<\/span><\/p>\n Ho\u1eb7c v\u1edbi t\u1eeb kho\u00e1 \u201cc\u1ed1c gi\u1eef nhi\u1ec7t” v\u1edbi l\u01b0\u1ee3t t\u00ecm ki\u1ebfm 44.000 th\u00ec \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn<\/span><\/p>\n <\/span><\/span><\/span><\/p>\n Mua s\u1eafm online \u0111\u00e3 tr\u1edf th\u00e0nh h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng ng\u01b0\u1eddi mua lu\u00f4n ti\u1ec1m \u1ea9n t\u00e2m l\u00fd \u201cs\u1ee3 b\u1ecb l\u1eeba”. Do \u0111\u00f3 s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh chi tr\u1ea3 1 kho\u1ea3n ti\u1ec1n l\u1edbn v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh ch\u01b0a \u0111\u01b0\u1ee3c t\u1eadn m\u1eaft nh\u00ecn, t\u1eadn tay s\u1edd.\u00a0<\/span><\/p>\n Do \u0111\u00f3, kho\u1ea3ng gi\u00e1 b\u00e1n tr\u00ean Shopee d\u1ec5 b\u00e1n v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 100k – 300k.\u00a0<\/span>Kho\u1ea3ng gi\u00e1 th\u1ea5p gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 quy\u1ebft \u0111\u1ecbnh xu\u1ed1ng ti\u1ec1n h\u01a1n m\u00e0 kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1eafn \u0111o.\u00a0<\/span><\/p>\n \u0110\u1eb7c bi\u1ec7t l\u01b0u \u00fd v\u1edbi ng\u00e0nh h\u00e0ng th\u1eddi trang.<\/span><\/p>\n Nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m nhi\u1ec1u bi\u1ebfn th\u1ec3 s\u1ebd r\u1ea5t d\u1ec5 x\u1ea3y ra t\u00ecnh tr\u1ea1ng t\u1ed3n kho n\u1ebfu c\u00f3 nh\u1eefng ph\u00e2n lo\u1ea1i h\u00e0ng n\u00e0o kh\u00f4ng b\u00e1n ch\u1ea1y.\u00a0<\/span>Tr\u1eeb tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c ngu\u1ed3n s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ec5 d\u00e0ng x\u1eed l\u00fd h\u00e0ng t\u1ed3n kho. C\u00f2n v\u1edbi c\u00e1c b\u1ea1n nh\u1eadp h\u00e0ng theo ri, th\u00ec n\u00ean tr\u00e1nh c\u00e1c m\u1eb7t h\u00e0ng nhi\u1ec1u bi\u1ebfn th\u1ec3, ho\u1eb7c ph\u00e1n \u0111o\u00e1n lo\u1ea1i bi\u1ebfn th\u1ec3 n\u00e0o s\u1ebd b\u00e1n ch\u1ea1y h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra s\u1ed1 li\u1ec7u nh\u1eadp h\u00e0ng ph\u00f9 h\u1ee3p nh\u00e9.\u00a0<\/span><\/p>\n <\/p>\n LVC – Lifetime Value Customer<\/span><\/p>\n H\u00e3y b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quay l\u1ea1i mua h\u00e0ng th\u00eam c\u00e1c l\u1ea7n sau n\u1eefa.\u00a0<\/span>V\u00ed d\u1ee5 b\u1ea1n kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m th\u1ee9c \u0103n th\u00fa c\u01b0ng. Kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c t\u1ed1t th\u00ec khi s\u1eed d\u1ee5ng h\u1ebft s\u1ebd c\u00f3 nhu c\u1ea7u mua th\u00eam c\u00e1c l\u1ea7n sau \u0111\u00f3. Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u00eam c\u00f3 h\u1ed9i gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng.\u00a0<\/span><\/p>\n H\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1edbi gian h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 l\u1ef1a ch\u1ecdn mua th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m li\u00ean quan kh\u00e1c trong gi\u1ecf h\u00e0ng.\u00a0<\/span>\u0110\u00f3 l\u00e0 l\u00fd do b\u1ea1n c\u1ea7n c\u00f3 <\/span>t\u01b0 duy x\u00e2y d\u1ef1ng ph\u1ec5u s\u1ea3n ph\u1ea9m<\/b> b\u00e1n h\u00e0ng.\u00a0<\/span>X\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ph\u1ec5u (s\u1ea3n ph\u1ea9m m\u1ed3i thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0o shop), s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c (mang l\u1ea1i l\u1ee3i nhu\u1eadn cao)…<\/span><\/p>\n \u0110\u01b0\u01a1ng nhi\u00ean r\u1ed3i. N\u1ebfu kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i ra c\u1eeda h\u00e0ng t\u1ea1p ho\u00e1 ngay c\u1ea1nh nh\u00e0 \u0111\u1ec3 mua 1 g\u00f3i m\u00ec t\u00f4m, hay 1 chai n\u01b0\u1edbc r\u1eeda ch\u00e9n, th\u00ec kh\u00f4ng c\u00f3 l\u00fd do g\u00ec h\u1ecd l\u00ean Shopee v\u00e0 \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m \u1ea5y v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n l\u1ebb c\u1ea3.\u00a0<\/span><\/p>\n V\u1edbi 6 ti\u00eau ch\u00ed n\u00e0y, b\u1ea1n \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00ecnh c\u1ea7n b\u00e1n r\u1ed3i ch\u1ee9?\u00a0<\/span><\/p>\n\n
Ph\u00e2n kh\u00fac gi\u00e1 b\u00e1n t\u1ed1t nh\u1ea5t <500k<\/b><\/h2>\n<\/li>\n<\/ol>\n
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S\u1ea3n ph\u1ea9m \u00edt bi\u1ebfn th\u1ec3<\/b><\/h2>\n<\/li>\n<\/ol>\n
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S\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh ti\u00eau d\u00f9ng li\u00ean t\u1ee5c\u00a0<\/b><\/h2>\n<\/li>\n<\/ol>\n
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S\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n ch\u00e9o (chu\u1ed7i s\u1ea3n ph\u1ea9m li\u00ean quan)<\/b><\/h2>\n<\/li>\n<\/ol>\n
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S\u1ea3n ph\u1ea9m kh\u00f3 mua theo h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng<\/b><\/h2>\n<\/li>\n<\/ol>\n